Pull SMS is the backbone for Leads Generation business. Pull service is commonly known as short code service or long code service, where one can manage to receive the incoming messages for different services on a single number using a keyword. This is the best lead generation tool, which works for 24X7. One can SMS to this number any time while watching the advertisement, now the lead is delivered to the company even in late night, this lead can be attended by telecallers as per their availability. We have managed this pull services in many automated process e.g. checking exam results , point based campaigns , scratch coupons , opt-in and opt-out service etc.