The terms B2C Marketing were originally coined in order to tell the difference between companies that sold to consumers and those organizations who sold to other businesses. When we say marketing to any of the type is more or less the same, including newsletter promotions, web marketing, display adds, direct marketing, public relation and much more. All of these marketing processes weather online or offline, but the main aspect is to make the awareness of any product or services, the results of the marketing activities and the metrics is to measure the success.
B2C marketing strategies are having different focus according to the advertisements as per the product and as per the way of promotions, as a consumer is always looking for the best product fitting to its pocket after all comparisons, before moving on to purchase the product, weather in case of B2C web marketing is for businesses as people likes to search their requirement with best quality product and matching best price at what location sitting at their home or office, and can order from there, so helps in making the tasks easy and cost effective, It allows the businesses to sell their products to consumer independently, as it is a simple way of advertising so is cost effective and with low advertising budget.
The objective of B2C marketing is to convert shoppers or enquiries into sales as consistently as per the possibility.
B2C businesses use promotional coupons, displays, hoardings, and exiting offers to encourage their shoppers to buy.
B2C marketing campaigns are focused on the running seasons, requirement of the festive and much on the small transactions products and designed specifically to capture a potential customer’s interest right away. More over in case of web marketing or direct marketing the buyer is always motivated with the sale of product for the next sale by giving discount coupons so as to retain the customer. Bulk Sms services are very helpful for online businesses and offline business to promote, to deliver their offers and in interacting with their consumers. it even helps in creating influence of a product in services.