Implement WhatsApp Business Messaging to Increase Your Sales
12 Aug-2024 - By Admin 636Several businesses across the world use WhatsApp messaging services to boost sales, as they have advanced features. On Whatsapp, you can use several easy options, such as CTA buttons, images, emojis, quick reply buttons, etc. The chatbot is useful to pre-program more than one response depending on the queries of the customers. To boost sales, this messaging service can be used effectively.
Here are some tips to use WhatsApp effectively:
Establishing business visibility
You should save your phone number just for business purposes. Then choose an appropriate business name, add a profile picture, and select business timings using the setting’’ option.
Automated messages
The WhatsApp Business API provides some advanced features, such as automated messages. Some of the automated messages include greetings, away messages, quick replies, etc. Greeting messages are the messages sent to the customers who send inquiries. Such messages include basic information about your business. To send Away messages, you can use emojis. Using automated features, you can reach several customers quickly. In this way, you can establish auto-replies to respond to your customers' enquiries quickly.
Easy for two-way conversations for the customers:
The customers want to ask questions on WhatsApp before buying a product. They are searching for easier ways to talk to brands. So, they join various communities on WhatsApp, listen to branded stories, or join virtual workshops to find the best brand. Businesses can use advanced features such as broadcast messages, catalogs, e-commerce RTs, and notifications to meet and interact with potential customers, address their needs, and boost sales.
Building stronger rapport with the customers:
WhatsApp is useful as it enhances the two-way communication process between businesses and customers. When customers feel valued, they are willing to buy the product for a long period of time. It is useful for businesses for customer retention. For example, when a new brand arrives in the store, they can send a personalized message to the customer stating the discount offered. The customers, therefore, feel valued and eagerly look out for the offer.
Usefulness of the label feature
Labels are an important feature of WhatsApp Business Messaging, used for organizing and segregating chats. For example, they can segregate chats into ‘New Customers’, ‘Customers for awaiting payment’, ‘Customers who have paid,' etc. They can also maintain a proper track of customer orders and payments. When the information is well organized, then they can perform tasks easily.
Usefulness of catalog features
Businesses using the catalog feature can demonstrate the product and also provide detailed descriptions of the product, such as image, dimension, price, etc. The customers can directly browse through the product.
QR Code
The potential customers need not add your contact number in ‘contacts’ and then trace the number on WhatsApp. They can directly scan your number and initiate a conversation with you.
Integrating with the WhatsApp API
You can integrate your CRM with the WhatsApp API to effectively promote sales. The salespeople can create deal records in the CRM system. It also enhances the communication process between the business and customers. It significantly improves business productivity.
Using WhatsApp widgets cleverly
You should use the live chat widgets wisely, adding more users for conversation and providing comprehensive information about the product. If you want to interact with the customers more, then you can use the chat triggers so that a chat window is opened when visitors are leaving the chat.
Using WhatsApp chats to link
Using click-to-chat links, you can simplify access for your customers. Your customers can easily connect with you if you use the chat-to-chat link at the end of a blog post, an Instagram bio, the QR code of the business card, etc. So, you can promote your sales when the interaction between the customer and you is effective.
