WhatsApp Business API
WhatsApp plans to be a conversation and transactional notification Partner
WhatsApp
Business Account
• WhatsApp business account is number
associated to your business on WhatsApp.
• Users can save your WA business number
and message you directly. You can have more than one number associated
with your brand.
• It includes a verified business whatsapp icon that allows customers to know you are a authorised sender. This is
generally given once you have consistent high volume across a month.
For more information please visit:
https://faq.whatsapp.com/en/general/26000090/?category=5245246
• All messages are encrypted end to
end, media however maybe stored internationally on some server.
• Access to WhatsApp Business is
provided on Facebook Business Manager ID. Once WA Business is activated you can
deploy the WhatsApp Container, activate Number and whitelist template content
for your Brand.
• Notifications can be sent to XX
number of end users in a 24 hour period based on the tier of the WhatsApp
account.
Opt-in
Process
A user should 1st consent to receive messages in WhatsApp by
opting into them via a 3rd party channel. this will be any channel your
business uses to speak with individuals nowadays – your web site, app, email,
SMS, retail location, etc: It should meet the subsequent guideline
1.
Active opt-in: Opt-in is triggered by a
user
This means it should be triggered by a user action, like
coming into a signal or checking a box to point consent.
– Must choose in with a visible part (slider)
shown next to the WhatsApp name and brand.
– User ought to have management over what range is employed through specific action (e.g. typewriting in or editing).
2. Clear messaging:
– A
user is aware of what type(s) of electronic messaging he/she is sign language
up to receive on WhatsApp
– Show
language adjacent to the UI elements
WhatsApp Stickers Support
WhatsApp
Business API now Supports stickers, you could use them in any of your WhatsApp
Engagement.
ü Express your brand
ü Empower your Influencers
ü Build richer customer interaction
ü New Age to referral system
ü Get free marketing
ü Engage your customers
ü Brand recall
Brand can engage with users and encourage them to share the sticker pack with friends and family!
WhatsApp CTA Buttons
• Call-to-Action buttons: You can add two call-to-action
buttons to media message or text-based message templates and customize the text
of the button. These options
can facilitate increase your overall engagement rate with notifications.
• Visit website objective
• Call phone number
• Quick Reply: You'll add 3 fast reply buttons to
message templates. These quick reply buttons will help you improve the
quality of conversations with users by prompting responses that can reduce
spelling errors and improve an automated experience.
Rich
Messaging API
ü One to One transactional
notification API
ü Handle interactive communication
with your customers on WhatsApp.
ü Automated fall back rules on
alternate channel.
ü Handles all WhatsApp requirements
such as Consent, throttling, HSM registration etc.
ü Highly secure and can serve multiple
applications at the same time.
ü Easily integrated into any
application with best in class plugin codes.
ü Highest uptime level of 99.995% on
the platform.
ü Handles all WhatsApp functional
capability from day 1.
Business
Case Requirements
ü Overall objectives of the WA
proposal with the Key Performance metrics.
ü Use Cases for going live along with
initial and ramp-up volume for 6 months.
ü Opt-in & Opt-out process has to
be outlined and channel of marketing and initiation.
ü Approximate volume of messages for
outgoing / incoming needs to be finalised to factor scaling and HA.
ü WA Number has to be selected along
with call handling flow if users calls on the number.
ü Template whitelisting for all Brand
initiated messages.
ü Regions and countries in which the
service will be released.
ü Preferred/Targeted Go Live Date.
Data Archival Policy
Ø Storing
Message and Mobile number is a choice of the enterprise.
Ø Default
archival policy is as follows
Ø Media
files at SMS Deals Inc will be stored for 7 days
Ø Messages
will be stored for 180 days in
Ø Summaries
are stored for 365 days
Ø After
the retention period they are dropped from the system permanently, this can be
modified based on specific needs.
Ø WhatsApp
container storage is based on storage signed up for.
Security
Ø SMSDeals is ISO certified for information security, additionally we do
third party certifications with CERTIN, PERT, OWASP etc. All the SMS Deals Inc security
standards will continue to be applied to WhatsApp services. SMS Deals Inc WhatsApp
will be as secure as that of SMS.
Ø All
passwords are one way encrypted, unless needed for processing in which
case they are two way encrypted.
Ø Direct
access to DB is not available and is restricted to specific DBA with named
user accounts liked to Active Directory.
Ø Portal
access is from whitelisted IP with Two factor authentication only
Ø Mobile
number and Messages can be Stored in plain text, stored with one-way
encryption or can be set to do not store
Ø Data
in transit to the container from SMS Deals Inc Platform HTTPs on RSA with AES 128 bit key encryption.
Ø Data
such as Session Data, Optin data and Optout data is encrypted to one-way
hash both at rest and at memory.
Ø No
third-party access is available to the platform or data.
Ø All
data is logically separated with an Enterprise ID and is not accessible
only to the enterprise.
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